This is the "Overview" page of the "Facebook and Advertising" guide.
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Facebook and Advertising  

Last Updated: May 5, 2014 URL: Print Guide RSS UpdatesEmail Alerts

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Learning Targets

You will be able to identify various forms of digital advertising via Facebook.

You will be able to use industry terminology while discussing Facebook Page Insights.

You will know how to create a professional Facebook advertisement.

You will analyze the various uses of digital advertising on Facebook.


For further learning...


Facebook Placement


Understanding Types of Facebook Ads


TASK: Facebook Ad Analysis

1. Review the information in slideshow below and locate a sample of at least 5 different types of Facebook ad.  Save image (if using browser) or screen capture (if using your own Facebook feed).

2. Paste your samples into a Google Doc.

3. Analyze and provide the following information.

AUDIENCE: Identify the target audience, including age and gender, as well as any other identifiable demographics.

EVIDENCE: Explain your reasoning and the evidence you used to determine this. 

4. Be sure to share your Google Doc with your teacher(s).


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