This is the "Overview" page of the "Public Advocacy" guide.
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Public Advocacy  

Last Updated: Oct 5, 2012 URL: Print Guide RSS UpdatesEmail Alerts
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Raising awareness...

Media plays a crucial role in raising public awareness about issues and abuses.  Traditional journalists seek public interest stories that will increase circulation while benefiting their public audience.  In today's technically networked world, blogging, FaceBook, Twitter, and other social media has evolved into a "citizen journalism" that plays a key role in informing the public, often more quickly than traditional journalism is able to accomplish.

The editors at ProPublica offer an independent, non-profit newsroom argue that "investigative journalism is at risk. Today’s investigative reporters lack resources: Time and budget constraints are curbing the ability of journalists not specifically designated “investigative” to do this kind of reporting in addition to their regular beats. New models are, therefore, necessary to carry forward some of the great work of journalism in the public interest that is such an integral part of self-government, and thus an important bulwark of our democracy."




Public Advocacy



Public advocacy is a process by which citizen interest groups seek to influence those in power.  Advocates put pressure on existing powers by raising public awareness, educating policy makers, and mobilizing citizens. 


Advocacy Groups

Better Business Bureau
This respected organization's mission is to foster an "ethical marketplace where buyers and sellers can trust each other." They accomplish this by connecting business and consumers by supporting businesses that follow best practices and denouncing substandard marketplace practices.

Consumer Reports
Organized in 1936, Consumer Reports is one of the most respected independent, nonprofit organizations advocating for fair, just, and safe marketplace for consumers.

Consumer Watchdog
This advocacy group investigates, advocates, mobilizes, and litigates on behalf of the public to "expose rip-offs and injustice, confront the industries and politicians responsible, and change the world."


Mobilizing the people...

In the United States, citizens have significant influence over the government, the workplace, and the marketplace.
  • votes effect public policy and law.
  • organized labor actions effects workplace conditions.
  • purchasing decisions effect the marketplace.

Powered by CQ Roll Call services, offers readers who want to get involved online tools that make it easy for citizens to write their elected officials.


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